Privacy Policy

Privacy Policy

Effective Date: 1 February 2026

This Privacy Policy ("Policy") outlines how Pushtaini Ventures LLP, operating under the brand name IOLY ("we," "our," or "us"), collects, uses, processes, discloses, and protects your information when you use our services, including but not limited to our website, applications, and digital platforms (collectively, the "Platform"). By using or accessing our Platform, you acknowledge and accept the terms and practices described in this Policy.

 

1. Legal Entity and Contact

Entity Name: Pushtaini Ventures LLP (operating as "IOLY")
Registered Office: 537, Unity Industrial Estate, Bhestan, Surat - 395023, India
Email for Privacy Queries: wecare@ioly.in

 

2. Applicability

This Policy applies to all users of the Platform, including individuals browsing products, placing orders, participating in quizzes, or engaging in marketing communications. The Policy applies globally and aligns with the provisions of:

  • The Information Technology Act, 2000 and the IT Rules, 2011

  • The Digital Personal Data Protection Act, 2023 (DPDPA)

  • The Consumer Protection (E-commerce) Rules, 2020

  • The Indian Contract Act, 1872

  • The Indian Penal Code (IPC), where applicable

  • International regulations such as GDPR and CCPA, to the extent applicable for global users

 

3. Categories of Data Collected

We collect the following types of data:

A. Personally Identifiable Information (PII):

  • Full Name, Contact Number, Email Address

  • Billing and Shipping Addresses

  • IP Address and Device ID

B. Transactional & Order Data:

  • Payment method details (processed via third-party gateways; we do not store card information)

  • Purchase history, return records, order tracking

C. Personalization and Preference Data:

  • Body measurements, fit preferences

  • Selected embroidery motifs or personalization options

  • Quiz responses for product recommendations

D. Behavioral and Technical Data:

  • Browsing session activity, clicks, cart behavior

  • Time spent, pages viewed, interaction frequency

  • Device metadata (OS, browser, screen resolution)

E. Cookies and Tracking Technologies:

  • Cookies, beacons, session identifiers

  • Analytics and marketing pixels (e.g., Google Analytics, Meta Pixel)

 

4. Purpose of Data Processing

We process your data for the following lawful purposes:

  • Fulfillment of orders and delivery

  • Account creation, management, and support

  • Personalization of shopping experience and recommendations

  • Communication of marketing offers, promotions, and newsletters (opt-in only)

  • Feedback collection and product improvement

  • Site usage analytics and performance optimization

  • Fraud detection, prevention, and security assurance

 

5. Legal Basis for Processing

We rely on one or more of the following legal bases:

  • Consent: For email marketing, quizzes, personalization

  • Contractual Necessity: For order processing and delivery

  • Legitimate Interest: To improve platform functionality and customer experience

  • Compliance with Legal Obligations: For tax, fraud, and audit purposes

 

6. Sharing of Information

We may share your personal data with (based on requirements to fulfil duty):

  • Payment processors (e.g., Razorpay, Stripe)

  • Delivery partners and logistics providers

  • CRM, marketing, and communication platforms (e.g., Klaviyo, WhatsApp)

  • Analytics and retargeting services (e.g., Google, Meta)

  • Government agencies if required by applicable law

We do not sell or rent your personal data to third parties.

 

7. Data Transfers & International Processing

Some data may be stored or processed outside India in compliance with applicable data protection laws. We ensure adequate safeguards and contracts with vendors to protect your data in international jurisdictions.

 

8. Data Retention

We retain your data only for as long as necessary to:

  • Provide our services and fulfill contractual obligations

  • Meet regulatory and legal compliance requirements

  • Support customer service and order tracking

  • Conduct historical analytics (if permitted)

Inactive user data may be anonymized or deleted after 36 months unless legally required otherwise.

 

9. Your Rights

You have the right to:

  • Access your data

  • Rectify inaccuracies

  • Request deletion (subject to legal exceptions)

  • Withdraw consent at any time

  • Object to processing

  • Lodge complaints with a data protection authority

For all such requests, contact us at: wecare@ioly.in

 

10. Data Security Measures

We implement industry-standard security protocols:

  • SSL encryption and HTTPS across the platform

  • Secure data storage and hashing of sensitive information

  • Access control and routine vulnerability scans

  • Cloud-based firewalls and DDoS protection

 

11. Use by Minors

Our services are not intended for individuals under 13 years of age. If we become aware that we have collected data from a child without parental consent, we will delete it promptly.

 

12. Updates to the Policy

We may update this Privacy Policy periodically to reflect legal, operational, or business changes. Users will be notified via our website. Continued use of the Platform post-update implies acceptance.

 

13. Contact

For questions, requests, or concerns regarding this Policy:

Pushtaini Ventures LLP (IOLY)
537, Unity Industrial Estate, Bhestan, Surat – 395023, Gujarat, India
📩 Email: wecare@ioly.in

 

Last Updated: 1 February 2026

 

This Privacy Policy is governed by the laws of India, including but not limited to the Information Technology Act, 2000; Digital Personal Data Protection Act, 2023; Consumer Protection (E-commerce) Rules, 2020; Indian Contract Act, 1872; and relevant sections of the Indian Penal Code.